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On 15th March the Sugababes,, the UK’s most successful girl-band, release their brand new album ‘Sweet 7’. It follows Top 10 smash hits ‘Get Sexy’ and ‘About A Girl’ and sees the new year in with Heidi, Jade and Amelle sexy, sassier and sweeter than ever!
‘Sweet 7’ is the Sugababes at their best, with an irresistibly cheeky and post-modern pop bounce. Just the way we like them. This new record is marked by a glistening neon sheen. It sits ahead of the contemporary curve of welterweight R&B with an endless succession of tracks to choose as singles and a flawless cast-list of collaborators seem to agree. Sessions with Ne-Yo, Red One, Stargate, the Smeezingtons and Beyonce writer Makeba all produced the goods for the album.
“The sound just emerged for us,” says Amelle, “that was putting the excitement right back into recording, we wanted to make the album as Sugababes sounding as possible and wave the British flag at the same time, we‘ve pushed ourselves and stepped it up”.
‘Sweet 7’ is the start of the next chapter for the Sugababes and the music they have created speaks for itself – from the in your face ‘Get Sexy’ to the hook-laden cheeky new single ‘Wear My Kiss’ to a signature Ne-Yo ballad (“for some reason, he just writes so brilliantly from a female perspective”) ‘No More You’, it oozes effortless musicality.
The Sugababes continue to be one of Britain’s most exciting and dynamic bands. With an amazing mix of genius songs, pure talent and total drama, they have constantly surprised, transformed and entertained. With over 7 million albums and 3 million singles sold they have also amassed more Top 10 singles than the Spice Girls, All Saints or Destiny’s Child, to name a few. With three triple-platinum albums, numerous sold out tours and number one hits in over 15 countries, they have consistently stayed at the top of the game.